Governance Challenges in Nonprofit Organizations By Martha Golensky, Grand Valley
State University
Based on research conducted by ARNOVA member Martha Golensky
of Grand Valley State University, Grand Rapids, Michigan. More detailed information
on this research is available online at www.nonprofitbasics.org.
Compared to
management, governance is a much broader concept, a combination of decisions
and actions stemming from an organization’s mission that
serve as a mechanism for establishing policies and the controls the organization
will use to allocate power, make decisions, and set up procedures for carrying
out specific tasks (Wood, 1996). Although it was once common to suggest a sharp
distinction between the board as policy makers and the staff as policy implementers,
today, most observers agree the board of directors and the chief professional
officer (CPO) tend to share the governance function.
Unfortunately, the relationship
between the board and the CPO is often complicated by differing viewpoints
on the most desirable use of board members’ time
and energies as well as divergent opinions on the appropriate division of responsibility
between them (Green & Griesinger, 1996). Even though much of the literature
on governance is normative in nature, with lists of varying lengths defining
the board’s duties, the available empirical data lead to the conclusion
that in fact, there is a discrepancy between what the board actually does and
what it is supposed to do. Moreover, the debate continues over the connection
between board effectiveness and organizational effectiveness, and a full understanding
of the specific behaviors and characteristics required to produce an effective
board still alludes us (Herman & Renz, 1999).
For more than 10 years, the
issues just identified concerning governance have been a major research interest
of mine. This piece draws on the two most recent
studies. In 2000, a survey on board practices and procedures was sent to
executive directors and board members of a sample of nonprofit organizations
located
in West Michigan. This resulted in 558 usable questionnaires; 58 interviews
were then conducted with respondents, chosen from over 180 individuals who
volunteered to discuss governance concerns in more depth.
One part of the survey
dealt directly with the issue of what board members should do by presenting
the activities listed in the prescriptive literature,
such as selecting and supporting the CPO and approving and monitoring the organization’s
programs and services, and asking the respondents to rate each one for appropriateness
in reference to their own board. Although there was general agreement between
the two groups that the board ought to be engaged in these tasks, the CPOs
tended to feel more strongly that the board members should fulfill these responsibilities.
Some of the differences were pronounced:
CPO/Board Agreement on Key Board Duties
CPOs
Board Members
Fundraising
59%
37%
Public relations
76%
59%
Personal monetary gifts
53%
29%
Evaluating board’s performance
68%
46%
To an open-ended question on the biggest challenges in governance facing not-for-profit
organizations today, the CPOs and the board members again were remarkably similar
in their answers, but with an interesting twist. While they identified the
same six categories, they differed in the priority assigned to them:
Rating of Governance Challenges Facing Nonprofits
CPOs
Board Members
Funding
4
1
Recruitment/composition
3
2
Clarification of responsibilities
1
3
Clarity of vision and mission
2
4
Environmental change
6
5
Management issues
5
6
Note: Environmental change included new government regulations,
funding cutbacks and transformational strategies such as merger. The category
of Management referred to both board process and the organization itself.
A conference on governance was subsequently held at Grand Valley
State University to address these six challenges. Follow-up telephone calls
after the conference identified 17 organizations that anticipated making a
change in governance as a result of what had been gleaned from the conference
or felt that changes recently made in their practices had been reinforced.
A little over a year later, a qualitative study of 11 of these organizations
was conducted to explore the issues that had prompted them to attend the conference,
the aspect(s) of the conference that had been most helpful, and the actual
governance changes, in terms of both success stories and obstacles encountered.
The changes were classified as “best practices,” which were self-defined
by the study participants as representing better ways to address the work of
the board. Their responses are summarized below:
Summary of Recent Governance Changes
Procedural
Changes
a. Consent Agenda
b. Financial Reporting
c. Intentional Board Recruitment
Structural Changes
a. Executive Succession
b. Results of Strategic Planning
1) Ad Hoc Committees
2) Board Advocates
3) Board Goals/Work Plan
Interpersonal Changes
a. Clarification of Board Roles
b. Nurturing the Board
From these two research projects, it is evident the issue of
clarifying board roles and responsibilities remains an ongoing concern, even
within those organizations that have made progress toward building a more effective
board, however defined. This, of course, leads to a second, related conclusion
derived from the data, the need for a clearer understanding of what board effectiveness
is and how to attain it. Board training and development on a regular basis
is certainly one proven route. If nonprofits truly wish to be more successful
in meeting their organizational mission, and view the board as an important
component in achieving such a worthwhile goal, then it may be time to fully
embrace this idea. One benefit of a better-trained board would be less reliance
on the CPO for direction in making decisions more properly the responsibility
of the board. As another positive outcome, the pool of board members capable
of assuming leadership roles would be greatly increased.
References
Green, J. C., & Griesinger, D. W. (1996). Board
performance and organizational effectiveness in nonprofit social service organizations.
Nonprofit Management
and Leadership, 6, 381-402.
Herman, R. D., & Renz, D. O. (1999). Theses
on nonprofit organizational effectiveness. Nonprofit
and Voluntary Sector Quarterly,
28(2), 107-126.
Wood, M. M. (Ed.). (1996). Nonprofit
boards and leadership: Cases on governance, change, and board-staff dynamics. San Francisco: Jossey-Bass.
Martha Golensky
is an associate professor of social work at Grand Valley State University
in Grand Rapids, Mich. She can be reached at GolenskM@gvsu.edu.